LeadHack. Lead generation for agencies, told in one scroll.
LeadHack gives agencies high-quality lead generation and customer acquisition tools. It finds prospects, automates outreach and tidies up the CRM, and it helps agencies write better pitches and nurture prospects into clients. No contracts, and agencies can cancel anytime.
The only designer on the team. Designed and built the marketing site with smooth scroll animation and a clean, responsive layout. On the product, oversaw the front-end implementation and helped manage the project, so the site and the product look and feel like one thing.
- Role
- Website Designer
- Built With
- Webflow, .NET (Product)
- Worked With
- CEO, CMO, COO, PM, 3 Software Developers
- Project
- Website, Product Front End
- Year
- 2022
- seed round the site was part of
- $3M+
Name the Problem, Then Answer It
Agency owners know their problems better than anyone, so the site starts there. It names the four things that waste their time and money, then answers each one with what LeadHack does about it. The page stays split: LeadHack’s promise holds still on the left while the story scrolls on the right.
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ProblemWasting hours looking for high-quality leads with low response rates.
AnswerTime-saving lead generation tools that deliver high-quality leads with better response rates.
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ProblemStruggling to write unique, persuasive sales pitches.
AnswerHelp writing compelling sales pitches.
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ProblemJuggling several outreach tools, which complicates the workflow and the costs.
AnswerOne place to automate outreach and the CRM, for less.
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ProblemNurturing prospects poorly, and missing opportunities.
AnswerExpert guidance and tools to nurture prospects into loyal clients.
The Product, Front and Center
“Our interface is built for agencies like yours.” The site ends on the product itself. Its home screen leads with a single search: find leads anywhere with one click. Working on that front end with the developers meant the site and the product share one look.
Find unlimited global leads with one click of a button
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Decisions
- One scroll, one story. Instead of pages to click through, the site tells the whole pitch in a single scroll with the promise pinned beside it. Less room for detail, and nobody gets lost.
- Motion that explains. The scroll animation moves from problem to answer to product, so the motion carries the argument instead of decorating it.
- Design and front end, one person. Overseeing the product’s front end meant the marketing site and the product shared one look, without a handoff between them.
Outcome
The site became LeadHack’s pitch to investors as much as to agencies, and was part of the pitch for its $3M+ seed round.
