Cinnamon. Business phone lines, without the complication.
Cinnamon is a startup offering businesses phone lines at more affordable rates, on a new 5G network: a simpler alternative to the big carriers.
Owned the site from design through development, so what was presented was what shipped. Ran regular updates and shared design iterations as the work evolved, and led the final launch meeting to confirm the site met the needs of both the business and its users.
- Role
- UX Designer
- Built With
- Figma, React, TypeScript, GSAP, Git
- Worked With
- Project Manager, Senior UX Designer, CEO
- Project
- Website
- Year
- 2023
The Problem
Business phone plans are sold on coverage maps and spec sheets, which tell a small business owner little about whether the service will be simple to run day to day.
People First, Then the Network
Phone plans usually sell on coverage maps and specs. Cinnamon’s site sells the feeling instead: people talking, in a city that’s always moving. “Connecting shouldn’t be complicated.” The technology comes second, explained in plain language once a visitor cares.
Every Conversation, Connected
“Our solutions are reimagined for you.” The section’s illustration puts one person at the center and everyone they talk to in orbit around them. It shows what Cinnamon does without a single spec.
Our solutions are
reimagined for you
Tailored so every conversation, from quick calls to complex discussions, flows effortlessly.
Tap someone to connect.
Tools, Pricing and Integration, in Plain Words
The rest of the site answers the questions a business owner asks next: why the pricing is fair, what tools their team gets, and how it fits with what they already use, with plug-and-play setup and no technical headaches.
Decisions
- Feeling before features. Photography of people and cities leads; specs wait until the visitor wants them. The tradeoff is a longer path to the details, for a brand people remember.
- One warm accent. A single cinnamon red marks every action against a calm, neutral page, so the next step is always obvious.
- Built by the designer. Designing and developing it in React meant the motion and the details shipped as designed, and the iterations I presented were the real site.
